A Strategic Strikeforce,
Built on Trust.

We operate as a high-seniority Growth Collective, built for brands that require a precision partner. Through our Centers of Excellence, we draw upon the specialist expertise your campaign needs and ensure that your brand is supported by an entire ecosystem of experts, acting together as a strategic strikeforce to engineer the outcomes you desire.
The Integration Model

An Extension of Your Team.

We embed seamlessly into your business. By aligning our media strategies with your commercial goals, we share the same scoreboard. Our senior experts execute with agility, tactical strength, and a deep level of personal investment to support your broader business objectives

Capabilities

Performance & Insight

Performance & Insight

We turn campaign data into clear commercial direction, using performance insights to refine activity, improve efficiency and support measurable growth.

Thought Leadership

Thought Leadership

We provide senior media thinking that helps clients cut through complexity, challenge assumptions and make more confident marketing decisions.

Data, Measurement & Tech

Data, Measurement & Tech

We build practical measurement frameworks that connect media activity to real customer behaviour, helping reduce waste and improve accountability.

Stakeholder Integration

Stakeholder Integration

We work closely with internal teams and external partners to align media activity with broader business, brand and commercial objectives.

Audience & Messaging

Audience & Messaging

We use data-led audience planning to connect brands with the right people, in the right channels, at the moments most likely to influence action.

Governance & Quality

Governance & Quality

We maintain strong placement standards, transparent reporting and disciplined investment management to protect brand value and media effectiveness.

Planning & Channel Craft

Planning & Channel Craft

We shape media plans across offline and digital channels, building connected strategies around each client’s specific goals, audience and market opportunity.

How We Deploy.

Our services are deployed as an integrated, senior-led system.

1

Strategic Alignment
(The Blueprint)

Strategy & Planning.

We define your structural media strategy before a single dollar is deployed, creating a strategic masterpiece tailored to your exact needs.

2

Agile Execution
(The Build)

Offline Media, Programmatic, Search & Social.

Scalable media strategies designed to accelerate e- commerce, drive lead generation, and capture intent precisely when audiences are ready to act.

3

Outcome-Invested Measurement
(The Impact)

Data & Insights.

We rely on rigorous data analysis to continually optimise performance, ensuring every decision translates into tangible growth.

"We don’t just execute media buys; we engineer outcomes.”
Foundation of Partnership

Culture as a Commercial Advantage.

At Media Republic, we genuinely care about our clients and their success. This foundation of partnership serves as a direct commercial advantage, designed to deliver high-level client service and operational stability. Our commitment to our people means your account remains anchored and steered by the experts who pitched it. This approach encourages continuous accountability and builds the sustained understanding needed to drive your growth.

Meet the team.

Great media starts with great people. 
Our team brings together diverse experience from leading media agencies in Australia and overseas, combining strategic thinking, channel expertise and commercial acumen to help brands achieve meaningful growth

Steve Fagan

Steve Fagan

Founder & CEO

Full Name
Steve Fagan
Preferred Name
Steve
Job Title
Founder & CEO
Years in Industry
30+ years
Areas of Expertise
Media Strategy | Marketing & Brand Building | Agency Leadership | Business Growth | Independent Media Leadership
Valerie Murphy

Valerie Murphy

Managing Director

Full Name
Valerie Murphy
Preferred Name
Val or Valerie
Job Title
Managing Director
Years in Industry
24 years
Areas of Expertise
Strategic Business, Communications & Media Leadership | Cross-Functional Collaboration | Team Development & Mentorship | Commercial & Financial Acumen
Katie O’Mara-McKinley

Katie O’Mara-McKinley

Senior Trading Specialist

Full Name
Katie O’Mara-McKinley
Preferred Name
Katie O
Job Title
Senior Trading Specialist
Years in Industry
34 years
Areas of Expertise
Traditional Media, Negotiations, Local Area Marketing
Nathan Feldman

Nathan Feldman

Head of Growth & Partnerships

Full Name
Nathan Feldman
Preferred Name
Nath
Job Title
Head of Growth & Partnerships
Years in Industry
20+ years
Areas of Expertise
Strategic Partnerships | Go to Market Strategy | Commercial Growth | Media, Audience & Revenue Strategy
Gloria Campbell-McLean

Gloria Campbell-McLean

Client Business Director

Full Name
Gloria Campbell-McLean
Job Title
Client Business Director
Years in Industry
Too many – 24 years
Areas of Expertise
ATL Media Planning & Buying Systems and Operations Finance
James Blay

James Blay

Client Business Director

Full Name
James Blay
Preferred Name
JB
Job Title
Client Business Director
Years in Industry
11 years
Areas of Expertise
Partnerships Strategy & Innovation Planning & Trading Out of Home & Programmatic Out of Home
Lloyd Hanby

Lloyd Hanby

Client Business Director

Full Name
Lloyd Hanby
Preferred Name
Lloyd
Job Title
Client Business Director
Years in Industry
10.5 years
Areas of Expertise
Account Service, Planning, Buying and Team Management
Caroline Herring

Caroline Herring

Client Business Director

Full Name
Caroline Herring
Preferred Name
Caro
Job Title
Client Business Director
Years in Industry
15 years
Areas of Expertise
FMCG, Lifestyle, Transport, Government
Mia Wilson

Mia Wilson

Client Manager

Full Name
Mia Wilson
Preferred Name
Mia Wilson
Job Title
Client Manager
Years in Industry
7+ Years
Areas of Expertise
Media Planning & Buying, Client Service, Lead Generation
Raksha Bandu

Raksha Bandu

Advertising Specialist

Full Name
Raksha Bandu
Preferred Name
Raksha
Job Title
Advertising Specialist
Years in Industry
5 years
Areas of Expertise
Integrated Campaign Management, Performance Analysis & Insight-Led Reporting, Client Communications & Account Management.
Darcy Luscombe

Darcy Luscombe

Programmatic Specialist

Full Name
Darcy Luscombe
Preferred Name
Darcy
Job Title
Programmatic Specialist
Years in Industry
5 Years
Areas of Expertise
Programmatic, Social, TV, OOH
Guillaume Cornelis

Guillaume Cornelis

Programmatic Analyst

Full Name
Guillaume Cornelis
Preferred Name
Guillaume
Job Title
Programmatic Analyst
Years in Industry
1 year
Areas of Expertise
Multi-channel digital campaign implementation and optimisation. Publisher and agency collaboration.
Hamish Gee

Hamish Gee

Client Executive

Full Name
Hamish Gee
Preferred Name
Hamish/Hammertime/Hammer/Hame/Hamo/Ham
Job Title
Client Executive
Years in Industry
1 year and 10 months – Since September 2024
Areas of Expertise
Driving seamless campaign execution and performance reporting to maximise brand impact and deliver measurable outcomes.
Henry Beacham

Henry Beacham

Client Analyst Intern

Full Name
Henry Beacham
Preferred Name
Henry
Job Title
Client Analyst Intern
Years in Industry
6 months
Areas of Expertise
Search & Social Foundations, Campaign Pacing & Performance Monitoring
Saas Fagan

Saas Fagan

Client Analyst

Full Name
Saas Fagan
Preferred Name
Saas
Job Title
Client Analyst
Years in Industry
4 Months
Areas of Expertise
Social Media Content, Communication Skills, Curiosity & Continuous Learning, Competitive media analysis
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