Moving away from in-house media
Business Challenge:
Pepperstone traditionally managed media buying and digital performance internally, and faced the challenge of maximising their brand campaign and increasing performance.
Insight:
Applying broader and proven media expertise to a rigid and longstanding marketing approach will re-invigorate their brand presence and drive business growth.
Solution:
With our extensive knowledge across multiple categories, we applied a combination of digital channels and search leveraging various creative formats. This more sophisticated campaign structure sustainably reached new high-value markets.
| +22.5% YOY qualified lead (QL) growth |
-46% Cost per QL YOY |
5M Campaign Reach |
Our partnership with Media Republic has been pivotal for Pepperstone. Their strategic efforts have not only amplified our digital presence but also led to substantial growth in our online engagement providing us with measureable returns on our marketing investments. Media Republic are a trusted and highly effective partner, contributing directly to our bottom line.